Aderra Media Works Launches Nashville Campaign

FOR IMMEDIATE RELEASE Contact: Ryan Moore – Aristo P.R. – (615) 269-7071 x132 – ryan@aristomedia.com Aderra Media Works Ltd. Making Push Into Country Marketplace With Innovative, Custom Designed Flash Drives and Digital Content Products already developed for diverse roster of clients including: The Beatles, Bob Dylan, Lady Gaga, Tony Bennett, Bon Jovi, Tim Burton/Danny Elfman, Zac Brown Band, Willie Nelson, Paul Simon, Shooter Jennings, M.I.A and more (Nashville, Tenn. – May 22, 2012) Aderra Media Works Ltd. is breaking into the U.S. Country music marketplace with its unique line of custom flash drives and innovative digital content. Already recognized as a global leader in the content delivery business, Aderra Media Works has begun targeting Country music artists and record labels in its effort to raise awareness about a new revenue stream via the sale of its collectible flash drives. The company specializes in the creation and development of custom, portable USB drives, which can be loaded with a variety of digital content, including concert footage and recordings, exclusive behind-the-scenes video footage, unreleased tracks, or even an entire catalog of albums (i.e., The Beatles, Tony Bennett). Aderra Media Works has created custom drives for a diverse roster of U.S. and international artists and clients, including The Beatles, Bob Dylan, Willie Nelson, Lady Gaga, Coldplay, Tony Bennett, Paul Simon, Bon Jovi, Zac Brown Band, Louis Vuitton, the City of Memphis, David Guetta, Deadmau5, Juanes and dozens more. “The Country music fan is as tech savvy as any fan in any other music genre,” says Aderra Media Works co-President Paul Zamek. “Back in 2007, Rascal Flatts had two songs surpass 1 million downloads. Last year, the RIAA certified Taylor Swift as the top digital sales artist from 2000-2009 in any genre, and to date she has sold more than 45 million total digital downloads. Last month, Carrie Underwood topped the digital sales chart with her new release. I’m convinced that Country music fans will love the audio/video and digital content that is delivered via our collectible USB drives, and the ability to refresh the content allows the artist to make a special connection with their fans.” Aderra Media Work’s USB drives are sold to fans with pre-loaded content, but also features technology that allows for future materials to be updated onto the device via Aderra’s proprietary PushOvr™ Technology. Additionally, a separate partition of the drive is allocated for the owner to use as a regular USB storage device. The physical design of the drive is fully customizable to the client’s specifications, adding to the product’s value as a collector’s item. “The connection between Country artists and their fans is deeper than in any other genre of music. Aderra is harnessing the power of that loyalty and our cutting edge technology to make that bond even stronger,” says Aderra Media Works CEO Edward Donnelly. Aderra’s live recording division specializes in concert recordings and offers clients the option to push live recordings to the user via the pre loaded USB or through mobile devices. In addition to music-related projects, the drives also provide a unique delivery channel for film studios, auto companies, fashion designers, destination cities, book publishers and more. Aderra Media Works Ltd. was formed in 2012 after Aderra Media Technologies joined forces with flash drive design pioneers, Record Memory. The global company currently maintains offices in Nashville, Los Angeles, London, Paris, Melbourne and Tokyo. Aderra Media Works is an authorized worldwide vendor for all major record companies as well as for several independent record labels. Visit www.AderraMediaWorks.com for more information. About Aderra Media Works: Aderra Media Works creates solutions for all digital content owners. By engaging consumers with a compelling design and user interface, an ordinary download transforms into an immersive experience. “The Future of Digital is Physical.” For more information, visit www.AderraMediaWorks.com or contact Paul Zamek at paul.zamek@aderramediaworks.com.