Monday, June 30, 2008

Unite the United USB Wristbands - Warped Tour


By Mitchell Peters, L.A.

About two weeks into this year's 14th annual Vans Warped Tour, approximately 100 artists, crew members and sponsors will use a day off to help rebuild hurricane-torn communities in southwest Louisiana.

Between Warped stops in Houston and Atlanta, volunteers from the 46-date trek will spend July 7 building wheelchair ramps and help revamp a library, daycare and senior center in smaller towns that were destroyed in 2005 after Hurricanes Katrina and Rita hit the Gulf Coast region.

"Everybody has been focusing their efforts on the larger communities, such as New Orleans," says Laura Murphy, foundation administrator for Unite the United, which is spearheading the project in conjunction with the Volunteer Center of Southwest Louisiana.

"There are all of these little communities out there that have received little or no help from the outside," she tells Billboard. "So we're going into the small communities."

The 2008 Warped Tour launched June 20 at the Los Angeles County Fairgrounds in Pomona, Calif., and so far "we don't have any specific bands signed on" for the July 7 volunteer date in Louisiana, Murphy notes. "But we have a lot of interest."

Artists on this year's jaunt include Paramore, Gym Class Heroes, Jack's
Mannequin, Against Me!, Pennywise, Reel Big Fish, Cobra Starship, Every Time I Die, Angels and Airwaves, Pennywise, Motion City Soundtrack, Matisyahu, Chiodos, Aggrolites, As I Lay Dying and the Academy Is..., among many others.

Warped Tour founder Kevin Lyman started nonprofit Unite the United in response to the devastation the hurricanes caused. The foundation was originally intended to launch with a large-scale benefit concert and silent auction.

"Unfortunately, the benefit concert never happened and we ended up with all of these things to auction off," Murphy recalls. "So we started auctioning them off on eBay and raising money from our friends and colleagues in the music and action sports industry."

In June 2006, 400 volunteers from the Warped Tour helped residents clear more than seven tons of debris from Cameron Parish in Louisiana. "It was an amazing experience for everyone out there," Murphy says. "It's really about the Warped community pulling together."

Wednesday, June 25, 2008

Warped Tour USB Wristbands - LIVE!


Aderra is out on the road with the Warped Tour this summer. We are recording the acts on the Ernie Ball Stage and making the recording instantly available on our Live in a Flash! USB Wristband Flash Drives. After you watch a band on the Ernie Ball Stage, turn around and walk right back to our booth and take the set home with you.
The proceeds benefit the Unite the United Foundation.

Friday, June 13, 2008

Welcome to the House of Fun! MADNESS Live Music on USB Wristband


Iconic Ska pioneers will be recording their live concerts this summer on Aderra's Live in a Flash! USB Wristbands.

Tuesday, May 6, 2008

USB Wristband - Music, Video , KIllola!

A full video preview of the new Kilola Digital Arms Race USB Wristband!
This has to be seen to be believed!!

Heineken and Aderra USB Wristbands in Madrid



The Heineken Selector Concert series visited Madrid with EMI Artist Deluxe on April 12. The invited VIP guests who were members of the media, record labels, radio and television personalities, were given an exclusive Aderra USB wristband with video and audio tracks of Deluxe performing songs from their new album, Reconstruction. Lead singer Xoel Lopez is renowned for his introspective compositions which are transformed on stage during his scorching live sets. Groovelives provided on site support to ensure that each guest walked out the door with the exclusive content. Sean Collis of Groovelives described the reaction as the guests were given their Flash Drive wristbands; “They all went wild with the USB wristbands!”

Tuesday, April 29, 2008

R&B in the UK - Aderra Live Music on USB



Peace Tree Events is the community branch of the internationally renowned
urban super brand TwiceasNice, they have been promoting and marketing
events for over 13 years and are undoubtedly at the top of its game.

With this experience and seeing what was happening on the streets of not only London but the country as a whole they felt that in partnership with The Metropolitan Police they were in a position to have a positive effect on young people. They organized a competition "get yourself heard" the prize being that your track will be made into a video to be shown on TV. The response was amazing and out of this, the idea to establish the first Peace Tree Event was born and entitled "Walk Free... Respect Life".

Peace Tree Events held there first event "Walk Free... Respect Life" at the Damilola Taylor Centre East Surrey Grove, London, SE15 6DR, UK on Saturday the 29th March 2008.each person attending received an exclusive Aderra "Walk Free... Respect Life" USB wristband that included music and video from various celebrities and artists performing at the event.

The event incorporated celebrity showcases and Q&A sessions, DJ Workshops, Breaking and Popping master classes, Art workshops and Film workshop. On the day attendees got a once in a life time opportunity to ask various celebrities and local people of influence from all sorts of industries how they got their break and what advice they may have.




Workshop includes:
>DJ Skills workshop (learn how to dj with Scottie B & Matt Jam
Lamont)
>Breaking and Poppin Workshop
>Film Workshop

Hosted By:
Mc Harvey (So Solid)
Richard Blackwood (Choice FM)
Kat (MTV & Choice)

Artists Performing On The Day:
Scottie B (Choice FM)
Matt 'Jam' Lamont (Pioneer Pro DJ)
Ironik (Producer/DJ)
Agent X (Producer/DJ)
Mc Ultra
Naz & Benny Bizzie
PLUS Special PA by: H 'two' O Feat. Platnum - What's It Gonna Be
Other P.A's include:
Young Nate Feat. Chipmunk - Mixed Messages
Naz T Feat. Benny Bizzie - No Guns Just Roses
Ironik - So Nice & Stay With Me
Agent X with MC Ultra - Perfect Girl
Showcase by: Gemma Fox

Saturday, April 19, 2008

Kim Kline Music on The Hills and USB Wristband


Singer/Songwriter Kim Kline has a song featured in
the newest episode
of MTV’s hit television show “The Hills”. Kim is our
spokesperson for
independent artists. Aderra worked with her on the
"Kim Kline Music”
USB wristband.


This release features her “Inside”
music video, behind
the scenes videos of Kim immediately after winning
The New Music
Weekly
Best New Artist Award, all of the tracks from
her new CD, a
bonus track and more.


The song, “Gotta Let it Go” can be heard immediately
after the theme
song as Lauren walks into People’s Revolution to
meet Whitney. The
episode is currently running on MTV and can also be
seen on line HERE.